The Drinks America conference, a new event formed by the merger of the International Wine & Spirits Show and Wines America, will debut next March in New York City. The new conference will be held at the Javits Center, just a few blocks away from the famed Jacob Javits Convention Center, which will play host to Vinexpo America, a trade show run by the Bordeaux-based trade association Vinexpo. (The two events will share show space, but each will have its own registration desk.)

The Wine and Spirits Wholesalers of America (WSWA) and Drinks Americas are about to make a joint debut in New York. The two organizations will be holding a joint event, Vinexpo America and Drinks America, to be held in Manhattan on March 9-10, 2022. According to a press release from Drinks America, the event was born out of a mutual interest in presenting the wine and spirits industry in the United States to the world.

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PORTLAND, Maine – 27. April 2021. – Diversified Communications and Vinexposium today announced two joint events, Vinexpo America and Drinks America, which will bring the alcohol industry together under one roof in 2022.  The fair will take place from the 9th to the 10th. March 20, 2022 in the new Jacob K. Javits Hall 3 of the New York Convention Center. Together, they promise to attract the best buyers and decision makers from across North America, the world’s largest and fastest growing consumer market for alcoholic beverages.

Vinexpo America is a repositioning of the former Vinexpo New York, which for three years was the premier international trade show for wine and spirits professionals in North America, but was discontinued in 2021 due to the COVID 19 pandemic. In its new form, Vinexpo America will focus exclusively on wines, with representatives from all the major wine-producing regions of the world.

Drinks America is a brand new trade show designed in response to the expected continued growth in the consumption of spirits and ready-to-drink beverages. There will be a wide selection of spirits, beers and sakes from producers around the world, as well as alcohol-related accessories and services.

Both events offer U.S. and Canadian buyers access to new and established brands looking to expand sales, network and meet existing customers in North America. Two full days of educational programs, ranging from lectures to master classes, will focus on topics relevant to the world of wine and spirits.

Visitors to Vinexpo America and Drinks America have the advantage of full access to the exhibits, programs and events of both shows with one registration – an outstanding benefit that also maximizes efficiency by allowing them to meet producers from around the world in one place for two days.

Exhibitors have access to all buyers, decision makers and influencers at both events, as well as unlimited complimentary invitations. The new business meeting service enables face-to-face meetings during the two exhibition days.

We are excited to renew our partnership with Vinexposium and return to New York in 2022 with a significantly expanded offering, said Mary Larkin, president of Diversified Communications USA. Combining Vinexpo America and Drinks America in one location allows us to serve the entire U.S. wine and spirits community – a particularly welcome opportunity after the COVID 19 pandemic forced the cancellation of key industry trade shows in 2021.

The start of our events in the US in 2022 is planned to coincide with the resumption of trade between Europe and the US. Under this new name, Vinexpo America and Drinks America will cover the entire North American market. It has become essential to offer our customers a complete commercial platform, tailor-made for the Americas, covering not only wine but also spirits, craft beverages and beer, says Rodolphe Lamays, CEO of Vinexposium.

More details about the 2022 event will be announced in the coming months.

About Vinexposium

Vinexposium, a joint venture between Comexposium and Vinexpo Holding, is the world’s leading organizer of trade events for wines and spirits. Vinexposium offers a wide range of high impact events targeting different market segments, with a portfolio of iconic and recognised events: Wine Paris & Vinexpo Paris, WOW! Meetings, Vinexpo America & Drinks America, Vinexpo Hong Kong, WBWE Asia, Vinexpo Bordeaux, Vinexpo Shanghai and WBWE Amsterdam, as well as Vinexpo Explorer and World Wine Meetings.

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio that includes face-to-face trade shows and conferences, online communities, and digital and print publications. As a manufacturer of these market-leading products, Diversified Communications connects, educates and supports companies in more than 15 industries, including: renewable energy, healthcare, natural and organic products, food and beverage, and technology. Founded in 1949, Diversified Communications is headquartered in Portland, Maine, USA, with divisions and offices around the world. The company is still privately owned and is a third generation family business. For more information, see www.divcom.com.

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