Jesslyn Jackson, a Sonoma County native of Russian River Valley Winegrowers, has been named the new executive director of the organization. Jesslyn is the daughter of two local winemakers, and she has been involved in the industry for many years, having worked as a winemaker for several wineries. She is also a highly regarded wine educator, having taught classes in the Russian River Valley and beyond. Jesslyn has a long history of working with nonprofit boards and organizations, and is excited to take on her new role.

Russian River Valley Winegrowers, a non-profit trade association established in 1982, announced the appointment of Jesslyn Jackson as its new executive director during their Board of Directors meeting on August 1st. The appointment follows a nationwide search conducted by a committee of the association’s Board of Directors and staff, who reviewed over 30 applicants and interviewed 4 finalists.


Wineries and tasting rooms are open throughout the region to welcome visitors and give them the opportunity to experience the nuances of the region’s six counties.

Fulton, CA (April 26, 2021) – Russian River Valley Vineyards (RRVW) announced today that Jesslyn Jackson is the organization’s new Executive Director. Mr. Jackson is responsible for managing a diverse membership of wineries and winemakers, as well as recruiting new members. He will lead the agency’s strategic marketing initiatives, member services programs and general administration. Jackson is taking the lead as visitors are once again warmly – and safely – welcomed at wineries and tasting rooms throughout the region.

Jesslyn has exceptional industry experience and a proven ability to develop meaningful marketing programs for wineries, put on unique events and be a strong advocate for our region, said Clark Listra, President of Russian River Valley Winegrowers. We are looking forward to a year of reopening and are excited about Jesslyn’s energy and expertise.

Over the past decade, Jackson has become involved in wine country. Prior to that, she was Director of Membership and International Programs at Sonoma County Vintners, where she managed large-scale marketing, educational and business events worldwide. She has also held positions in the hotel industry and the wine trade and spent one season as a grape harvest intern.

With its rich history, sense of community and diverse terrain, this region has much to offer, says Jesslyn Jackson, the new executive director of Russian River Valley Winegrowers. I am honored to join the RRVW and plan to work closely with the Board of Directors and our members to bring even more attention to the unique people, places and wines of the Russian River Valley, a place I have enjoyed living for nearly a decade.

With the return of tourism, Jackson will immediately focus on supporting the more than 200 RRVW members during the summer tourist season by inviting guests for safe tastings and personal explorations.

After a year of virtual events, we know that wine lovers are eager to get out from behind their screens, continues Lystra. Our members have organized exciting tastings and tours that make the visit very personal. It’s the perfect time to come to the region.

Just an hour from San Francisco and with easy access to the Sonoma County Airport, this is a destination for day trips to the Bay Area or longer vacations. Nestled among the hills and valleys along the winding Russian River, the region is characterized by misty mornings and warm days that provide ideal conditions for growing Pinot Noir and Chardonnay, as well as other cool-climate grapes. The wines of the region are widely known, and visitors will find a large number of tastings and excellent restaurants and venues.

To add to the region’s appeal, the University of California at Davis, in partnership with the RRVW, released a groundbreaking study last year that scientifically demonstrated that pinot noir wines and grapes exhibit different nuances depending on the part of the valley where the fruit was grown. Tasting wines from each of the six regions of the Russian River Valley will give you an idea of the influence of terroir.  For more information on districts, see

Visit for trip details.

About the winemakers of Russian River Valley

Russian River Valley Winegrowers (RRVW) is a community of winemakers and farmers dedicated to producing exceptional wines that showcase the nuances and diversity of the Russian River Valley environment. The members strive to be good stewards of the land and to preserve the region’s rich agricultural heritage. Founded in 1994, the non-profit organization’s mission is to promote its 200 members through marketing, sales and events that showcase the renowned Russian River Valley growing region and its exceptional cool-climate wines. For more information about the Russian River Valley, email [email protected] or visit


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