Advertising Livermore Valley, California. (December 10, 2020) – Chris Chandler, the longest-serving CEO of the Livermore Valley Vineyard Association (LVWA), retires at the end of the year. Since spring 2007, she has been running a non-profit marketing and membership organization representing wineries, wineries and businesses in the Livermore Valley.

We appreciate Chris’s leadership qualities and his ability to support all wineries, large and small, over the years. Their ability to take the lead in the middle, which benefits everyone enormously. He leaves a great legacy in the valley, says Darcy Kent, owner of Darcy Kent’s vineyards. Your partner, David Kent, said… One of the legacies that stands out is the way Chris got up and went to a country hotel in the center of town. Without their leadership, their attention and their ability to mobilize the public to stand up for the right thing and do what is needed to promote our wine regions, the result would be very different.

In 2019, Chandler was mentioned in the Diablo magazine as one of the three main contributors to our local wine region. It was dedicated to the members of the PLWHIV and gave priority to the community and cooperation. For several years, Mr. Chandler has been a member of the Board of Directors of the Livermore Valley Winegrowers Foundation, which organizes the annual charity auction, the Advisory Board of the Las Pozitas College Winegrowing and Oenology Program, the Marketing and Land Use Committees of the Eastern Bay Economic Development Alliance (EB-EDA), and the Board of Visit Tri-Valley.

Chris has always been willing to work with and advocate for local hotel and wine owners, said Tracy Farhad, CEO of Visit Tri-Valley. She was an invaluable director on the Board of Directors of Visit Tri-Valley for seven years and has long shown understanding for and contributed to important regional and national marketing efforts. We’re gonna miss her.

Under the leadership of Mr Chandler and for the first time in the history of the association, LVWA received two grants to support regional marketing. Subsidies from the U.S. Department of Agriculture and the California Department of Food and Agriculture totalled almost half a million dollars.

Rachel Snedecor, CEO of Livermore Downtown, Inc. She said: Chris and his team have developed a very successful media relations program. It has always worked together and invited LDI to participate in winemaker-sponsored AFM tours and media visits, not only to wineries but also to restaurants and shops downtown.

Alameda County Governor Scott Haggerty remembers: Already in 2009 we worked with Chris and his team on a successful wine country signage program throughout the valley.

Mr. Chandler has also successfully led the organization through one of the worst economic recessions in history. It hasn’t always been easy. According to her, the 2008-2009 Great Recession was difficult for the wine regions throughout the state, including the Livermore Valley. Nothing beats the hardships of this pandemic, but I am sure that the history, creativity, commitment and heart of this region will further advance the valley.

Other important legacies of Chandler are his work in establishing the wine region, which provides long-term sustainable funding for marketing the region, and the expansion of Taste Our Land from a one-day event to a four-day festival of the local wine region.

It has been an honour and a privilege to represent the vineyards and wineries of the Livermore Valley for nearly 14 years, Mr Chandler said. I am so proud of everything that the members, the team, the Board of Directors and I have achieved together!

The association thanks Chris for his leadership and dedication for more than 13 years and we all wish him all the best, said Amy Hoops, Chairman of Wente Family Estates and double Chairman of the Board of LVWA.

Brandi Addington, VMA’s long-term Director of Operations and Membership, will oversee the organization in the near future with the support of the Board of Directors.

About the Livermore Valley Winegrowers’ Association

The Livermore Valley Winegrowers Association is a 501(c)6 organization that supports wineries, farmers and members of the Livermore Valley Winegrowers of America through educational and marketing programs. For more information, please visit


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