Red Tail Ridge Winery is thrilled to announce a new partnership with online seller of wine, Vin Social. Vin Social has officially rebranded their brand as Red Tail Ridge for the month of September, becoming the first retailer to team up with a winery for a co-branded label. Fans of both will love the new label, featuring the iconic red tail hawk soaring over a variety of grapes, and hope to see more collaborations down the road.
New York, NY, 6. May 2021. – An interactive wine tasting platform and an independent, sustainable winery have partnered to produce two new co-branded wine blends, handcrafted in the Finger Lakes region of New York.
Vin Social, a virtual hospitality company, subscription wine club and growing e-commerce platform, is partnering with Red Tail Ridge Winery, a LEED Gold-certified women’s winery known for its small wines, to introduce its first limited-edition wine available exclusively on Vin Social.
Two bottles – Rebel with a Cause Red Blend and Cabernet Franc Estate Rosé – have outstanding flavors that reflect the essence of terroir, an emerging and exciting area of the nation’s viticulture that is closely followed by industry insiders.
We wanted to work with a small independent winery that produces sustainable and interesting wines. Rebel with a Cause is a love for the underdog, an ode to a female company that pushes boundaries with determination and commitment. Cab Franc Estate Rosé is a celebration of summer and the relaxed, carefree lifestyle of the Finger Lakes, says Sarah Moll, founder and CEO of Vin Social.
As Vin Social’s first-ever partner, Red Tail Ridge and head winemaker Nancy Irelan helped define the path of Vin Social’s partnership and put them on the path to working with experienced women winemakers who produce underappreciated, high-quality wines.
Nancy’s commitment to sustainability, her desire to raise the bar for the Finger Lakes region, and her dogmatic focus on her craft are just some of the reasons we want to partner with Red Tail Ridge. They really meet our criteria as a purposeful, quality-driven brand producing exciting wines that deserve much more attention in the marketplace, says Sarah.
Vin Social is a virtual hospitality solution that allows companies to delight their customers. Vin Social offers an interactive wine and spirits tasting experience led by sommeliers and spirits experts. By shipping over 7,000 bottles to event attendees across the country in recent months, Vin Social has given brands like Red Tail Ridge access and exposure, which has helped them increase sales and awareness.
It is very difficult to make our voices heard when there is so much noise from the big wine companies. Vin Social has opened up a whole new avenue for e-commerce. We have access to a new platform for our products and a team of wine educators who really tell our story and expand our audience, says Irelan.
To purchase the Rebel with a Cause red blend [$35] or the Cabernet Franc Estate rosé [$26], visit VinSocial.co.
About Red Tail Ridge Winery
Red Tail Ridge Winery, located in the Finger Lakes, New York, is the only winery in the state to achieve LEED Gold certification.
Founder Nancy Irelan has a PhD in grape genetics and decades of experience at the world’s largest winery, E&J Gallo, and has twice been nominated for the James Beard Award.
About Vin Social
Vin Social is a leading virtual hospitality service for businesses through a unique online program and e-commerce platform. Clients organize Social Vin to attract, retain and convert the most valuable relationships.
Vin Social’s mission is to support small producers committed to sustainability by serving as an alternative channel for direct access to consumers and honoring these dedicated producers by authentically telling their story.
Vin Social recently launched its first-ever crowdfunding campaign, ushering in the marriage of e-commerce with wine and spirits tastings in an explosive new category of virtual hospitality.
For more information, see www.vinsocial.co.