Gunpowder Creek Winery, located in the Great Lake State of Michigan, is excited to announce that it has created a new data warehouse to provide full historic and projected data for its entire portfolio of wines. The warehouse will utilize the industry leading Quini database from the company’s partner, Quini, which provides single-source analysis for product and portfolio management, with comprehensive data by vintage, state, and region.
In February, Gunpowder Creek Winery (GCW) announced that it was acquiring a 3.4% stake in Quini Wines, a company that produces wine under the Quini brand. The “Quini” brand is owned by Quini Wines, which was founded in 2004 by Quini brothers Gino, Michael, and Scott. The relationship between this vineyard and winery and the Quini brothers dates back to 2005, when the brothers worked with GCW as vineyard consultants.View
Consumer self-service platforms for sensor data will open and expand the market.
VANCOUVER, British Columbia – 12. June 2021 – Quini® (www.quiniwine.com), a leading provider of sensor data and analytical solutions for the wine industry, welcomes Gunpowder Creek Winery (www.GunPowderCreek.wine) to its list of customers.
Gunpowder Creek Winery in Walla Walla, Washington, was founded by veteran winemaker Caleb Foster, who in 30 years has made more than 100 exceptional wines in Washington State, New Zealand and South Africa.
Gunpowder Creek Winery will implement theQUINI DATA™ self-service analytics platform for consumer sensory and behavioral data to better support their product and market expansion strategies and plans.
The winery will use Quini’s data to optimize the accuracy and timeliness of portfolio and conceptual product evaluation, initially in three target markets in the United States.
Gunpowder Creek Winery also plans to use Quini’s data on consumer perceptions and attitudes in its sales and marketing materials to back up the excellence of its wines with facts.
Now, beyond 2020, we as small wine producers must expand our reach in new ways, including reaching new markets, says Caleb Foster, founder and winemaker of Gunpowder Creek Winery. With Quini, I know how certain regions will accept my wines, based on competition, before I launch a sales campaign, which is a game changer. It’s like having a tasting room in the city of my choice, with all the details I need for the tasting.
Foster added: Quini delivers actionable sensory and behavioral information about consumers in a radically new and effective way that I’ve never seen before. Competitive benchmarks, customer expectations, evaluation results and demographic information that I can use as the data grows over time. It’s like putting wine in the World Cup season!
I am pleased to welcome Caleb Foster and Gunpowder Creek Winery to Quini, said Roger Nugeim, CEO of Quini. The revolution in alcoholic beverages is manifested by the rapid and massive spread of alternatives to wine. By better understanding the consumer, Gunpowder Creek Winery is better positioned to produce and sell wines that have even greater market potential. I look forward to supporting Caleb and his team in their business development goals with unique data to act upon.
Locked Foster: My goal for the future is to show distributors in new markets the success of my wines with Quini and invite them to sell my wines that have been proven to be preferred by consumers.
As a QUINI DATA™ Gold customer, Gunpowder Creek Winery receives year-round access to all Quini data in select markets. All new data is also uploaded every business day so that Gunpowder’s management and winemaking team can get answers to business and product questions about each wine they need to analyze, when they need answers and in which markets.
QUINI DATA is a self-service data and sensory analysis platform for wine consumers. The system includes several groups of dashboards for analyzing sensor and behavioral data to support several critical winery business functions. These include marketing, business intelligence, winemaking and innovation teams, consumer and market research, logistics, direct sales (DTC) and wine clubs.
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