The legendary producer of the first Italian sparkling wine was one of the first to introduce the new Prosecco Rosé D.O.C. in the United States. NEW YORK (1 December 2020) – Champagne lovers will have another chance this month to take a sip and celebrate the long-awaited launch of the Prosecco Rosé D.O.C.. This new wine combines the popular Prosecco and Rosé trends in a single variety, which was approved earlier this year by the Prosecco D.O.C. umbrella organisation. While preserving the heritage of the Hanseatic League as the first wine, the Prosecco Rosé will be one of the first on earth to arrive in North America at Christmas and New Year’s Eve. IIS : 11.99 (11% PER SHARE)

As the winery that introduced the sparkling wine in Italy, it is appropriate that we continue to show our innovative spirit with Prosecco Rosé D.O.C., said Scott Oliver, CEO of Roust Americas, a subsidiary of the Roust Group owned by Gancia. Given the strong growth of Italian sparkling and rosé wines, we expect that Prosecco’s rosé wines will arouse great interest when they appear on shelves and tables throughout the country.

Gancia Prosecco Rosé D.O.C. joins the label’s award-winning sparkling wines and presents the latest masterpiece of Casa Gancia, which is currently celebrating its 170th anniversary. Exceptional passion and dedication have led to the creation of Gancia Prosecco rosé, produced in collaboration with Dr. Donato Lanati, a world-famous oenologist.

We are incredibly proud of our first year of Prosecco Rosé and believe that its quality will win the hearts and tastes of those who taste it, added Oliver.

The bottle is as unique as the wine.

From 2021 Gancia Prosecco Rosé will be delivered in a beautiful transparent glass bottle with long lines embossed on the label, like the sunrise, inspired by the sunrise on the hills of the Gancia vineyards in Italy.

Explanation of Prosecco Rosé D.O.C.

Prosecco Rosé D.O.C. is a new category in the wine industry, made possible after the Prosecco D.O.C. consortium changed the rules at the beginning of 2020 that make it possible to register rosé as Prosecco. The District of Colombia is part of the production area of northern Italy.

Prosecco Rose differs from Shining Rose in that certain rules apply to the production of Prosecco Rose. At least 85% of the Glera grapes and the rest of the Pinot Noir, grown within certain limits of the region, must be used to produce Prosecco Rose. In addition, Prosecco Rosé is a vintage product, where at least 85% of the grapes come from the year of harvest and ripening for 60 days, compared to 30 days for traditional Prosecco.

In recent years, the wine industry has experienced double-digit growth rates for rosé and prosecco, making this new combination a popular trend among both winemakers and consumers. It was not until the summer of 2020 that sales of rosé rose by 20% and those of Prosecco by 34%. To meet these growing trends, the consortium plans to produce up to 30 million bottles of Prosecco Rosé per year.

For more information about Gancia, visit

About Gancia

Founded in 1850 by the brothers Carlo and Edoardo Gancia, Gancia created the first sparkling wine and the first white vermouth in Italy. Since then, Gancia has built up an impressive heritage as an experienced winemaker and has become an internationally respected brand with an award-winning portfolio of Charmat and Classic sparkling wines and Italian liqueurs. Gancia is a company that has never forgotten its origins and traditions, constantly innovating and paying attention to every detail necessary to produce exceptional wines.

About the Russian-American continent

Roust Americas is a subsidiary of the Roust Group, the second largest vodka producer in the world in volume terms. Roust Americas is responsible for managing, selling and marketing global brands, including Russian Standard® vodka, Zubrowka® vodka, Green Mark® vodka, Gancia® wines and liqueurs and De Luze® cognac.


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