Viticulture managers and pioneers from around the country gather in this private group for a monthly meeting to solve problems in a virtual space.

San Francisco, CA – February 4, 2021 – Since 2013, members of the DTC Advisory Network, a division of DTC Wine Workshops, have been providing strategic planning and coaching services to winery teams in virtually every major wine region in the United States. The network delivers proven models and holistic approaches to stakeholders and winery managers in iconic and emerging wine regions. The DTC Wine Workshops team has been recognized as “Leaders of Wisdom” and “Trendsetters” in the field of direct-to-consumer wine sales by media such as Wine Business Monthly and Forbes Magazine, to name a few. One of the tenets of these successful models is to help clients leverage the “perfect combination of tools, talent and technology” to increase direct sales, build brand awareness and cultivate brand loyalty communities. Consumers can now connect with more than 11,000 wine brands in the U.S., and most wine lovers can visit a wine tasting within two hours of their home, anywhere in the country. The opportunity to inspire, educate and recognize brand loyalty has never been greater. Staying ahead of the competition is essential in today’s competitive environment of DTC wine sales.

“Since 2013, I have had the privilege of visiting nearly every major wine-producing region in the country, as I regularly speak at wine association conferences and also offer on-site workshop programs in the cellars. My team of consultants continues to focus on regional consumer trends and link this valuable information to models for wineries to provide best practices. “There is no one-size-fits-all solution in our handbooks,” explains Sandra Hess, founder of DTC Wine Workshops. “I am also mindful of the growing needs of winery owners and stakeholders as we continue to develop new DTC sales solutions.” A recurring theme in recent years has been the request to develop a monthly DTC leadership forum where I can cultivate my community at the consumer booths and connect these opinion leaders.” I look forward to launching the first of my excellent DTC Leadership Forums this spring.


DTC wine thought leaders and trend leaders from across the country come together for a monthly problem-solving session led by Sandra Hess, beginning in April with the kick-off meeting. This community of wine industry stakeholders represents the most successful DTC entities and brings proven models to the forum. Access to this forum is by invitation only to ensure a high level of trust and interest. Sandra Hess has created an annual calendar of key topics/tasks using the forum’s monthly worksheets and mentoring tools to ensure that each member gets the most out of their participation. Members of the DTC Consultant Network will be invited as special guests to share topics such as business models, digital marketing best practices, brand building principles and smart technology solutions. Each forum will consist of 20 participants to maximize the time spent exchanging information and solving problems in a “whiteboard session.” Forum members will also have access to a private whiteboard site to continue the conversation between sessions. “We have seen how important this type of forum is for designers and strategic planners, and I am excited to finally launch this much-needed program,” said Ms. Hess.

To learn more about DTC’s wine tasting workshops and to read customer testimonials, visit our testimonials page HERE.

About the DTC Wine Seminars :

DTC Wine Workshops (DTCWW) is based in the San Francisco Bay Area. The DTC Consulting Network is a division of the DTCWW that supports teams of wine producers in the United States, Canada and Australia with direct coaching, training and consulting services for selling wine to consumers. The DTCWW leverages best practices and has established strategic partnerships with leading technology partners in the wine industry. Sandra Hess, founder of DTC Wine Workshops, is an expert in direct-to-consumer wine sales and customer engagement strategies. Hess also publishes a number of blogs and case studies on DTC wine sales.

Twitter: @dtcwineworkshop

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