The second annual national study highlights the transformative effect of COVID-19 on adult beverage sales, as Internet sales growth outstrips in-store sales; a significant proportion of departments are expected to appear in artisan hard sellers, tequila and mezcal markets by 2021.
BOSTON, Massachusetts, 3. December 2020. – Drizly, the country’s first and largest e-commerce company, today released its second annual report on the independent owners and managers of liquor stores in North America, detailing the experiences and expectations of alcohol retailers operating in the COVID 19 climate. The survey found that almost half of retailers expect a significant increase in sales during the festive season, 78% of respondents report an increase in online sales since March and Mezcal anticipates the growth of Irish and Japanese whiskies next year.
The study comes at a turning point for alcohol sales, e-commerce, mail order and drizzly itself. Sales on the platform, which connects adult beverage shoppers with local retailers for purchase and delivery in less than 60 minutes, have grown steadily by 350% compared to last year. Meanwhile, since January, the number of drippers has risen from just over 2000 to over 4000.
Among the most important results:
- Sales growth is steady and online orders are faster than in stores. 70% of the independent retailers surveyed have seen an increase in sales in stores since the general introduction of COVID-19, while 78% have seen an increase in online sales. In addition, almost half of the retailers reported that online sales represented less than 5% of total sales before VIDOC-19, while 56% reported that online sales increased to 11% or more of total sales after VIDOC-19, with a significant proportion of online sales now representing 30% or more of total sales.
- Rainbow forecast for the holidays. Positive sales trends are expected to continue during the Christmas shopping season. 63% of those surveyed expect sales to be at least as typical for the fourth quarter, while 44% expect sales to be significantly higher than in previous comparable periods.
- The threat to the food supply is increasing. Food delivery services were identified as the fastest growing competitive group of independent alcoholic beverage retailers, up nearly 30 percentage points from the previous year, outperforming online wine retailers in absolute terms.
- The development of the shipbuilding segment can stimulate Hartseltzer’s growth. With White Claw and Truly leading the way in their category, nearly a third of retailers are looking for fast-growing craft applications to help the hardcore Seltzer category flourish. Bring ready-made cocktails to the collapse discussion, but expect High Noon’s advance sales manager to maintain his growth trajectory, with 51% of retailers planning to give it more room next year.
- A vivid take on Mexican perfume. Tequila and mezcal are expected to take up more shelf space in 2021 and beyond. Tequila placed Bourbon 2019 champagne at the top of the growth forecast for retail alcohol reserves. Meanwhile, Mezcal has overtaken only tequila, eau de seltz forte and RTD cocktails among the emerging categories that retailers plan to increase next year. Drizzling search area, where the share of mezkal increased by 57% compared to the previous year.
It goes without saying that 2020 has been an unprecedented year. We are pleased to have played a role in helping our channel partners continue to serve consumers and, in many cases, grow their businesses, said Cory Rellas Drizly Group, CEO and co-founder of Drizly. These retailers are at the forefront of the non-alcoholic beverage industry and have an invaluable boost for its future. Their experiences this year and their expectations for 2021 form the basis for this retailer’s annual report and are an important indicator of what is to come.
Methodology : In October 2020, Drizly conducted an in-depth study of more than 500 adults who own or operate independent beverage stores, including retailers on and off the Drizly platform.
Drizly is the largest electronic alcohol market in North America and the best way to buy beer, wine and spirits. With the speed and convenience of on-demand and on-demand delivery, Drizly works with chain stores in more than 1,400 cities, offering consumers of legal drinking age unparalleled choice and seamless, personalized shopping. With the support of leading institutional investors, Drizly works with retailers to market their shelves, help them reach new customers, develop key markets and learn from customers, and diversify their businesses to increase sales.
BevAlc Insights, recently launched by Drizly, provides data and information on the soft drink industry and its growing e-commerce sector. The platform is updated every two weeks and includes category and trend forecasts, up-to-date consumer information and tips designed specifically to help adult beverage stores grow.
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